Logo Design
To create more accurate logos, I have created a logo brief form where both the customer and I can use to better visualize the logo and to make sure all the expectations are met.
The logo brief form that I have created can
be accessed throught this link:
Sara's Garden
Tools: Adobe Illustrator, Adobe Photoshop
"Sara's Garden" is a local florist, run by a mother as a hobby. She mostly sells plants suitable for apartments. In her logo she wanted to imply the feeling of energy, livelihood and colorfulness to remind her audience of her beautiful, alive and fresh plants. Her goals were to expand her business, attract more mothers and young adults in her neighborhood and to stand out among her competitors.
First I brainstormed a bunch of designs, at this stage i tried to sketch as many ideas as possible while still sticking to the brief, then I picked my top two favorites and I shared them with the client. With the approval of the client, I took the two final designs and reproduced them on Adobe Illustrator.
As the next step, the client and I agreed on a final design, and I continued to produce other products, such as stickets and icons on Adobe Illustrator. I also created them in black and white to visuale different prints.
Last but not least, I created some mockups to visualize different products, and make final changes. For the mockups I used the logo and stickers on a flower boutique, a post card and a business card and a tote bag.
